This is by no means a comprehensive guide to every Amazon seller course out there. But we wanted to provide you with a representative collection. This way, you can have an idea of the tools available to you. We believe that investing in a course is one great way to elevate your ecommerce business. So, if one or more of these intrigue you, we recommend checking out the details. In this post, we’ll show you what to look for when choosing a course, and our top picks for 2024. We’ll also get into how to incorporate course learnings into your business strategy.
Why Invest in an Amazon Seller Course?
The competitive landscape of selling on Amazon is constantly evolving. To stay ahead of the curve, it’s important for sellers to invest in their education. An Amazon seller course can provide you with the knowledge and skills you need to succeed in this competitive marketplace. That’s because specialized knowledge will always give you a leg up over those who know only what everyone else knows. Of course, you can also enroll in Amazon Seller University.
Learning and training is not at all cheap, but we think that the investment is worth it. That is, as long as you pick the right course and know how to implement what you’ve learned. If only a single person comes away enlightened, the business won’t benefit. That said, we earnestly believe that a good course can bring you a high potential ROI. You must simply plan to implement the best practices you learned in courses. If you can successfully integrate the lessons, then you’re going to get back a lot more than you put into the course.
A good course can provide you with the knowledge and skills you need to up your game in several areas, like how to:
- set up and manage an Amazon seller account,
- find and source products to sell,
- price your products competitively,
- market and promote your products,
- handle customer service, and
- grow your Amazon business
In addition to the practical skills, an Amazon seller course can also provide you with valuable insights. For example, you can learn the latest trends and best practices in the industry. You can even learn how to predict and identify emerging future trends. This can help you stay ahead of the competition and make sure that your business is running as efficiently as possible. If you’re serious about selling on Amazon, investing in the right course can take your Amazon business to the next level.
Evaluating Amazon Seller Courses: What to Look For
You need to choose an Amazon seller course that will help you achieve your business goals. But we also suggest that you consider a few basic, key factors for any course you’re evaluating:
Curriculum Relevance
Make sure the course curriculum is relevant to your needs and goals. This means that you actually have to identify your needs and set goals before you browse for courses. Know where you and your business are at, too. For example, if you’re just starting out, you’ll need a course that covers the basics of selling on Amazon. If you’re more experienced, you may want a course that focuses on more advanced topics. These can include marketing, sales, and business expansion or scaling up.
Instructor Credentials
Make sure the instructor of the course is qualified to teach the course. Do your research into who they are. So many random people are putting up courses these days because it’s so easy. Look for instructors who have experience selling on Amazon, for starters. These are the ones who can provide you with real-world advice. Make sure they are successful, too. A number of years on Amazon doesn’t mean they made it.
Course Reviews
Read the course reviews to see what other students have said about the course. Focus on intelligent comments about the content, the instructor, and the overall experience. You can gather a lot of information by looking into remarks about what people learned – or didn’t! Sometimes, the way the instructor teaches is important, but that really depends on whether you’re that type of learner. The same goes for the overall experience. Some people are fine with just the information, no matter how it’s packaged. If you need something to look pretty for you to be able to learn, then focus on that quality.
Outcomes
Find out what students have achieved after taking the course. This one can be challenging, but not impossible. Start by looking for testimonials and follow up on them. Try to reach out to these people to talk about their experience if you have a student directory. If not, you can look them up online. Try to determine if they’re really doing as well as they claimed. It’s not an exact science, but if you’re a good investigator, you’ll get good information. Then you’ll have a better idea of what you can expect to learn and achieve.
Up-to-date Content
Make sure the course content is up-to-date with the latest Amazon policies and market trends. This will ensure that you’re learning the most current information. Remember that Amazon changes things up a lot. And they don’t ask permission or even tell you when you can expect a shift. You will need to do your own digging to find out if a course is current or outdated. Don’t spend good money on information that won’t work any more.
Top Amazon Seller Course Picks for 2024
Here’s a quick rundown of our favorite Amazon seller course pics.
1. Freedom Builder Bootcamp by Jungle Scout
This is a free training by Greg Mercer on how to build a profitable business on Amazon. Greg is an public speaker and ecommerce educator who has built some SaaS tools for Jungle Scout. This course will give you the three steps he uses to build and scale on Amazon. He outlines the most common mistakes people make and how to avoid them. You’ll also learn how to automate your business.
2. The AMZ Formula by Joshua Crisp
This course teaches sellers who don’t have any experience with Amazon FBA how to start scaling and making profit. Right up front, you have a claim from the instructor that the course is continuously updated, so that’s great! You always what to be up to date with algorithm changes as well as Amazon policies and strategies that work. When you enroll, course updates are free, plus you will get access to various templates and resources.
3. Accelerate Wholesale by Marketplace Superheroes
Right away, we loved the powerful double-barrelled money-back guarantee on this course. Marketplace Superheroes claims that you will make double on Amazon what you invested in the course, or you’ll get double your money back. They also “legally guarantee” that you will get the money you paid for the course back within a year. There’s three levels you can subscribe to with multiple power-packed sessions. The highest tier even includes masterminds, access to an expert, coaching sessions, and more.
4. Private Label Masters by Tim Sanders
This course, updated for 2024, is another course for beginners on Amazon FBA. The five-part series features an 8 figure per year Amazon seller. It teaches how to become a successful online entrepreneur in stages. First, you learn the basics of succeeding on the Amazon marketplace. Then you’ll learn how to make huge profits by doing things the right way. For example, product research, what suppliers to work with, composing top-notch listings, and building a powerful storefront page.
5. Seller Systems by Brandon Young
Brandon Young is an Amazon Private Label expert. He teaches people the data-driven tools to run a successful private Amazon label. His course goes through launching, ranking, and optimizing products without turning away from your original mission. You can sign up for his free masterclass on the website. It gives you all the basic information about sourcing, launching, and selling private label products on Amazon.
Incorporating Course Learnings into Your Business Strategy
You need to be intentional and strategic to effectively apply course learnings to real-world business operations. Here are a few major tips for doing that, starting today.
Identify Learning Goals
As mentioned, you must first know what you want to achieve to be successful. Ask yourself what you want to gain by applying the course material to your business. Once you know your goals, you can develop a plan to achieve them.
Understand the Context
You should always understand the context in which you are applying the course material before you start teaching. This includes understanding your business goals, your target audience, and the competitive landscape. Make sure that you understand the people you are pulling into the training, too. They are the ones behind the true success of your business. Listen to their needs and feedback, and use that to make the training more successful.
Adapt the Material
Don’t be afraid to make adjustments to any material to better to your needs. Not every single part of the course material will match your business needs perfectly. Be willing to adapt the material to fit your specific circumstances and goals.
Test and Measure Results
A huge part of ROI is testing and measuring results. You can cut a poor program short before you waste more money if you have a good system. Know how you will test and measure before you begin any course. This way, you can see right away if you are making progress towards your goals. This will help you make adjustments as needed, or decide if it’s better to drop the whole thing.
Reflect on Your Learning
Take the time to reflect on your learning experience. This will help you identify what worked well, what didn’t, and what you can improve on. You can always make adjustments even after taking a course by supplementing with other learning. You can also use this information to take better advantage of learning opportunities next time. This way, you can become a more effective learner. You can also apply strategies to your business more effectively now and in the future.
Strategies for Continuous Learning
It’s so important to stay updated on Amazon’s evolving and highly competitive marketplace. This is why we think that Amazon businesses should pursue continuous learning. This is how they can adapt to new changes and stay ahead of the curve. Here are some strategies you can apply right away.
Read Amazon Seller Forums and Community Posts
Participating on these platforms is a great way to connect with other sellers and learn about their experiences and best practices. You can also ask questions and get help from more experienced sellers.
Attend Amazon Webinars and Events
The best way to learn about new features, updates, and strategies is from the Amazon experts themselves. You can also network with other sellers there and learn about their experiences.
Subscribe to Amazon Seller Newsletters and Alerts
Most sellers ignore these, but they are actually a great way to stay up-to-date on the latest news and announcements from Amazon. You can even receive alerts about important changes that may affect your business.
Use Amazon Seller Tools and Resources
Amazon offers a variety of tools and resources that can help you stay up-to-date on the latest trends and best practices. These tools can also help you improve your selling performance.
Monitor the Competition
Keep an eye on what your competitors are doing and how they are performing. This can help you identify new trends and opportunities.
Test New Things
Don’t be afraid to experiment with new things and see what works for your business. The Amazon marketplace is constantly evolving, so it is important to be willing to adapt and change.
Frequently Asked Questions
How long does it typically take to complete an Amazon seller course?
Course lengths vary, depending on how deep you want to go. You can often take them in stages, though, so you can go at a reasonable pace.
Can I take an Amazon seller course while managing my business full-time?
Most courses are designed to be bit-sized servings. The makers understand that most people who take these courses are already running at least one business. So, you can rest assures that you will be able to do both at the same time. That is, as long as you aren’t already stretched too thin.
What Is EcomBalance?
EcomBalance is a monthly bookkeeping service specialized for eCommerce companies selling on Amazon, Shopify, Ebay, Etsy, WooCommerce, & other eCommerce channels.
We take monthly bookkeeping off your plate and deliver you your financial statements by the 15th or 20th of each month.
You’ll have your Profit and Loss Statement, Balance Sheet, and Cash Flow Statement ready for analysis each month so you and your business partners can make better business decisions.
Interested in learning more? Schedule a call with our CEO, Nathan Hirsch.
And here’s some free resources:
- Monthly Finance Meeting Agenda
- 9 Steps to Master Your Ecommerce Bookkeeping Checklist
- The Ultimate Guide on Finding an Ecommerce Virtual Bookkeeping Service
- What Is a Profit and Loss Statement?
- How to Read & Interpret a Cash Flow Statement
- How to Read a Balance Sheet & Truly Understand It
Conclusion
By picking the right course and applying learnings properly, you can effectively improve your real-world business operations. Following these and other Amazon seller tips will get you started on the right track and increase the likelihood of faster success.
