How Bookkeeping Helped Us Scale to 8 Figures w/ an Exit in 2019
Learn how getting our bookkeeping right with FreeUp helped us grow to $12 million in revenue & an exit to The HOTH in 2019.
When we started
We had POOR bookkeeping
We started selling on Amazon in 2009 and our bookkeeping was atrocious. In 5 years, we sold $25 million, but our financials were a mess. It held us back!
Ecommerce Bookkeeping Problems
Lacks eCommerce expertise
If you're selling on multiple eCommerce channels, you need your reports to reflect that. So you can see revenue streams, expenses, etc. accurately.
Not reliable and on time every month
Great bookkeeping requires a great process. We see TONS of eCommerce business owners complain about not getting their books on time and it hurts the business.
No one to talk to about the books
Even if you get your eCommerce books on time, if you don't have someone to ask questions to, how helpful can they actually be?
Lack of KPIs, insights, etc.
A lot of eCommerce business owners get the bare bones of bookkeeping, but they don't have enough to make smart decisions for future growth.
After we fixed our bookkeeping
We scaled faster & made more profits
Download our case study to learn exactly how we scaled FreeUp from $0 to $12 million ARR in 4 years, with the help of top quality bookkeeping.
What You'll Learn Inside
Our Bookkeeping Struggles
How we (Nathan Hirsch and Connor Gillivan) struggled with bookkeeping on our first business & it hurt us.
Our Monthly Bookkeeping Systems
How we slowly started setting up monthly bookkeeping systems and learning what the numbers meant.
The Power of Bookkeeping
The breakthrough moments when we saw the real power of great monthly bookkeeping.
How We Sold our Business
The story of how we made bookkeeping a top priority at FreeUp, which helped us sell to The HOTH in 2019.
Why We Started EcomBalance
How our experiences with bookkeeping inspired us to start EcomBalance & AccountsBalance.
Financial Takeaways & Advice
Takeaways & advice on how to avoid the bookkeeping pitfalls that we did so it doesn't hold back your business.
