Everyone knows about Amazon…right?
It is one of the largest e-commerce platforms allowing brands to sell their products to a worldwide audience. This process begins with creating a store on Amazon and subsequently listing all products.
It is important to note that a brand will only generate sales once its products begin to rank within the desired category. Achieving this is not an easy task due to the presence of well-established stores that dominate Amazon’s search results.
However, a challenging ranking scenario doesn’t equate to an impossible one. Several effective strategies exist that brand owners can employ to improve their product rankings. This article will explore seven such techniques in detail.
7 Effective Techniques for Ranking Products on Amazon
Below we have discussed seven proven techniques that you can consider following to rank your products high in the results.
1. Optimizing Product Title
This technique is considered the most effective and safest route to rank products. Product titles/names allow potential customers to find them in the search results.
On the other hand, these also allow Amazon search algorithms to determine what a particular is about and then rank it accordingly.
Did you know that product titles are the first elements crawled by search algorithms? This is why optimizing them according to specific guidelines is crucial. If you’re curious about the optimization process, we’ve listed it below.
- Capitalize the first word.
- Incorporate the main keyword.
- Give the title your brand touch.
- Keep it clear and concise.
- Consider adding unique details or features (to grab customer attention).
When your Amazon store’s product titles are perfectly optimized, these are mostly to be found by both potential customers and search algorithms.
2. Incorporating & Adjusting Keywords
Just like search engines, Amazon customers use various words and phrases, known as “keywords,” to find the products they need. It’s a proven technique to incorporate relevant keywords in your product title and its description.
When a potential customer searches for a specific keyword that your product includes, Amazon’s search algorithms are more likely to show your product as a result.
Now, the question is how brands can find keywords relevant to their products. For this, they can use research tools like the Ahrefs Amazon Keyword Tool. This tool provides a long list of keywords based on your search term, as shown in the image below.
However, keep in mind that achieving a high ranking requires more than just incorporating keywords into your product listing. You also need to place them appropriately so they appear natural and make sense.
3. Making The Descriptions Valuable & Engaging
When ranking products on Amazon, descriptions play a crucial role. These are concise texts that offer valuable information to both customers and search algorithms about the product on sale. For this reason, crafting valuable and engaging product descriptions is recommended. “Valuable” means they should offer useful information to customers beyond just soliciting a purchase.
An engaging description, on the other hand, captivates readers, enhancing the likelihood of a purchase. To make descriptions valuable to customers, brands should emphasize product benefits and how they serve the customer, rather than merely listing product features.
Creating engaging descriptions requires using appealing words and phrases over casual ones. This demands not only strong writing skills but also significant time and effort. However, there’s a quick and effective workaround – using a rewording tool. Such a tool can transform dull text into compelling content by enhancing word choice and sentence structure. The tool works by substituting casual words with engaging synonyms, resulting in a description that’s more captivating to read than the original.
4. Format The Description
Although formatting doesn’t directly affect product rankings on Amazon, many e-commerce experts recommend following a structured format for descriptions.
A well-formatted product description enables potential customers and search crawlers to quickly and efficiently scan the information provided. This ease of access can indirectly boost search visibility.
To format your description effectively, consider the following:
1. Use bullet points or numbers to list features or other critical information.
2. Highlight essential points by using bold or italic text to draw attention.
3. Keep sentences short (no more than 25 words) and paragraphs brief (2-3 lines).
For a clear example of what an ideally formatted description looks like, refer to the attachment below.
As demonstrated in the example, using bullet points and bolding certain sentences can enhance readability.
5. Upload High-Quality Images & Optimize Them
Amazon advises store owners to use high-quality product images because potential customers rely heavily on visuals to make purchasing decisions. Viewing these images is their primary method to evaluate a product.
Therefore, employing high-resolution images that instantly capture the attention of potential buyers is a valuable strategy. It’s beneficial for brands or stores to include photos from every angle of the product.
However, for improved rankings, these images need to comply with Amazon’s Image Guidelines.
Additional Tip: Including a video of your product alongside the images can further boost your chances of achieving a higher ranking.
6. Encourage Customer Reviews
As an Amazon store owner, you should encourage your loyal or satisfied customers to give your product a positive review. To do this, you can approach each customer and ask them to leave a review. Another way is to maximize existing reviews by sharing them on different social media platforms. Doing both options will allow both old and recent customers to share their experiences.
When a product receives positive reviews from verified customers, it signals to Amazon’s search algorithms, potentially leading to improved rankings. Beyond this, good reviews offer numerous advantages. For example, they can significantly aid in building trust and loyalty among consumers and boost sales.
7. Promote/Advertise
This final technique enables your brand to enhance product rankings on Amazon through promotion or advertising, which comes in two forms: free and paid.
In free advertising, leverage social media platforms such as Facebook, Instagram, TikTok, and Pinterest. Additionally, email communication offers a cost-free way to promote products.
For paid promotion, consider running ads on search engines like Google, as well as on social media platforms. For instance, Facebook lets users amplify their posts for as little as $1.
Engaging in promotion or advertising not only draws potential customers to your store but also helps capture the attention of search algorithms.
What Is EcomBalance?
EcomBalance is a monthly bookkeeping service specialized for eCommerce companies selling on Amazon, Shopify, Ebay, Etsy, WooCommerce, & other eCommerce channels.
We take monthly bookkeeping off your plate and deliver you your financial statements by the 15th or 20th of each month.
You’ll have your Profit and Loss Statement, Balance Sheet, and Cash Flow Statement ready for analysis each month so you and your business partners can make better business decisions.
Interested in learning more? Schedule a call with our CEO, Nathan Hirsch.
And here’s some free resources:
- Monthly Finance Meeting Agenda
- 9 Steps to Master Your Ecommerce Bookkeeping Checklist
- The Ultimate Guide on Finding an Ecommerce Virtual Bookkeeping Service
- What Is a Profit and Loss Statement?
- How to Read & Interpret a Cash Flow Statement
- How to Read a Balance Sheet & Truly Understand It
Conclusion
Amazon, one of the largest e-commerce platforms, enables online businesses to sell their products. Its popularity also means high competition, making it challenging for new brands to achieve higher product rankings.
However, by employing the right strategies, achieving high search visibility is possible. In this article, we’ve outlined seven proven techniques that brands can adopt.
