8 Essential Amazon Seller Tools Free for Boosting Your Ecommerce Efficiency


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Two happy, smiling women talking about Amazon seller tools free to use.


This article lists 10 Amazon seller tools free to use but helpful in boosting ecommerce efficiency. The tools discussed include keyword research, inventory management, pricing, reviews, financial management, product research, SEO, marketing, customer service, and analytics.


Keyword Research and Optimization Tools


Understanding what keywords people are using to search for products on Amazon is essential for any seller looking to rank high in the search results. When you use relevant keywords in your listing, you increase your chances of being seen by potential buyers. A good keyword research tool can help you find the right keywords to use, as well as track their performance over time. This information can help you fine-tune your listing and ensure that you’re using the most effective keywords possible.


Reverse ASIN search is a process of finding the keywords that people are using to search for products on Amazon. You do this by looking at the ASINs of top-ranking products. ASIN stands for Amazon Standard Identification Number, and it is a unique identifier for each product sold on Amazon. 


Amazon’s pay-per-click (PPC) advertising program, Amazon Advertising, lets you bid on keywords. This way, your product listing shows up higher in the search results when people search for those keywords. This can be a great way to increase your visibility and attract more buyers to your products. However, it’s important to bid strategically in order to get the most bang for your buck. A good keyword research tool can help you identify the right keywords to bid on. It can also help you track your performance and make sure that you’re getting a good return on your investment. 


There are a few different ways to conduct keyword research for Amazon. One way is to use a keyword research tool. There are a number of different keyword research tools available, both paid and free. Some popular options include Sonar, Ahrefs, and SEMrush. The Google Keyword Planner by Google Ads is one of our favorites.


Another way to conduct keyword research is to use the Amazon Keyword Planner. The Amazon Keyword Planner is a free tool that allows you to research keywords and get an idea of how much traffic they receive. You can also use the Keyword Planner to track your keyword performance over time.


2. Inventory Management Tools


As an Amazon seller, managing inventory can be a challenging task. It’s important to have a good understanding of your inventory levels, so you can make sure that you have enough stock to meet demand without overstocking and incurring unnecessary storage fees. Amazon sellers need to be mindful of some key inventory management challenges.


First, stockouts can occur when there is not enough inventory to meet demand. This can lead to lost sales and customer dissatisfaction. Overstocking can result in carrying too much inventory, which can lead to higher costs and potential damages or obsolescence. Obsolescence occurs when inventory becomes outdated or no longer meets customer demand. This can lead to financial loss for sellers. Storage fees can be incurred if sellers have too much inventory that is not being sold. These fees can add up quickly and eat into a seller’s profits. Managing returns can be a time-consuming and costly process. Sellers need to be able to track returns, process refunds, and manage the re-stocking of returned items.


Some Amazon seller tools free to use for inventory management include Odoo, SellerBoard, InventoryLab’s Scoutify 2, Zoho Inventory, and inFlow. Make sure you choose the one that fits your business type and size. There are so many to choose from because they can get really specific to your needs.


3. Price Tracking and Optimization Tools


Three people working to increase Amazon seller profits margins.


On Amazon, pricing is a key factor in success. The platform is very consumer-focused, and they want to ensure that customers are getting the lowest possible prices. As a result, Amazon operates on dynamic pricing. This means that prices are constantly changing based on a variety of factors, including competition, supply and demand.


Amazon also uses pricing as a factor in determining your chances of winning the Featured Offer or Buy Box. You can choose among a few different ways to stay competitive with your pricing. One option is to use a pricing tool. A number of Amazon seller tools free you up to track prices automatically and help you adjust them accordingly. Another option is to use Amazon’s own pricing tool. However, this tool is only available to Professional plan subscribers. 


A few other tools to track prices for you and help you adjust your prices accordingly include CamelCamelCamel, Keepa, and Price Scout. These tools will track the prices of your competitors and let you know when they change. They can also help you set up price alerts so you know when a price drops. 


4. Review and Feedback Management Tools


Customer feedback is extremely important for Amazon sellers for a number of reasons.


First, it can help sellers identify areas where they need to improve their service. This information can then be used to make changes that will result in a better customer experience. By tracking customer feedback over time, sellers can see how their efforts are impacting customer satisfaction. 


Second, customer feedback can help sellers improve their visibility on Amazon. Amazon uses customer feedback as a factor in determining how products are ranked in search results. This means that sellers with positive customer feedback are more likely to win the Buy Box. They can also get more sales this way. 


Finally, customer feedback can help sellers build relationships with their customers. This can lead to customers developing a positive impression of the seller and being more likely to return to the seller in the future. 


We know of a few Amazon seller tools free to use specifically for monitoring and managing reviews. Within Seller Central itself, you can find a number of tools to see and respond to reviews, and track customer feedback. We also like Feedback Genius to help collect and respond to customer feedback. This tool provides insights into customer sentiment and helps sellers identify areas where they can improve their service. Reviewboard is a free tool that allows sellers to track and manage reviews from multiple marketplaces. The tool also provides features for responding to reviews, monitoring customer sentiment, and identifying trends in customer feedback. The Trustpilot free plan is also worth considering.


5. Financial Management and Analytics Tools


Accurate financial tracking and analytics are essential for ecommerce businesses. It provides a clear picture of the business’s financial health, for starters. Accurate financial tracking can also help identify areas where the business is spending too much money or not making enough money. It also helps you comply with tax laws and regulations as well as protect you from fraud and theft. By maintaining accurate financial records, ecommerce businesses can reduce their risk of financial loss and improve their chances of success.


A couple free tools that offer financial insights and bookkeeping features tailored for Amazon sellers include Wave, Fetcher, and Multi-Channel Ecommerce. Wave is a cloud-based accounting software that offers a free plan for Amazon sellers. Fetcher is a web-based application that helps sellers track their inventory, orders, and finances. 


6. Product Research and Scouting Tools


Product research is one of the most important aspects of selling on Amazon. It is the process of finding products that are in demand, have a good profit margin, and are not too competitive. There are a number of factors to consider when conducting product research, such as demand, price, profitability, and competition. 


An Amazon seller app scanner is great for helping with product scouting and analysis. We like a few other tools, too. Jungle Scout’s Free Estimator helps you find profitable products to sell on Amazon by analyzing data such as historical sales, reviews, andBSR. AMZScout provides a variety of features to help you find, research, and analyze products, including a product database, a keyword tool, and a competitor analysis tool. Merch Informer helps you find high-quality, low-competition products to sell on Amazon. It also provides a variety of tools to help you track your sales and marketing efforts.


7. Marketing and Promotion Tools


Amazon sellers can use a number of different marketing channels. One of the most effective is search engine optimization (SEO). This helps listings appear higher in Amazon search results. Helium 10 offers a variety of features to help sellers optimize their listings, including keyword research, competitor analysis, and pricing optimization. 


In terms of customer communication, Amazon is very strict. They do not allow sellers to market to customers directly through social media or emails, for example. You must use only Amazon Seller Messages, and follow the rules. You can use Tidio, though, to help you manage customer chats.


8. Analytics and Performance Tracking Tools


A man looking at analytics data on a laptop.


Tracking performance is essential for continuous improvement. It allows you to measure your progress and identify areas where you need to improve. By tracking your performance, you can make sure that you are allocating your resources effectively and making the most of your time. You can also use performance tracking to identify opportunities for improvement. When you know what areas are working well and where you need to improve, you can make changes to your strategy and improve your results.


The best way to track performance will vary depending on your business and your goals. You can use metrics, such as sales, website traffic, or customer satisfaction. You can also use qualitative data, such as customer feedback or employee surveys. 


Always look for ways to improve your performance. By tracking your performance, you can make sure that you are moving in the right direction and making progress towards your goals.


A couple free tools we like that provide analytics and performance insights are Google Analytics and Amazon’s own reports. Google Analytics is a powerful tool that can provide you with a wealth of data about your Amazon storefront. You can track everything from sales to website traffic to customer behavior. Amazon provides a number of free reports within Seller Central that can help you track your performance. These reports can provide you with data on sales, products, customers, and more.



Frequently Asked Questions


Are there any free tools for managing multi-channel ecommerce operations?


You can use a variety of free tools for managing multi-channel ecommerce operations. A couple of popular options include Commerce Layer and PIMworks


Commerce Layer is a free and open-source software platform that provides a unified view of your online store across multiple sales channels. It allows you to manage your inventory, orders, and customers from a single place. Commerce Layer also integrates with a variety of popular e-commerce platforms, including Shopify, WooCommerce, and Magento.


PIMworks is a product information management (PIM) software solution that helps companies manage their product data across multiple channels. PIMworks provides a central repository for all product data, making it easy to access and update information. It also includes features for managing product images, videos, and documents. PIMworks integrates with a variety of e-commerce platforms, making it easy to share product data with customers.


Of course, you can also start with Google Sheets or Microsoft Excel, if you’re stating small. If you sell on Shopify, it has features that you can use to manage multi-channel ecommerce operations, such as order fulfillment, inventory management, and marketing. If you have a WordPress website, you can use WooCommerce to turn it into an online store and manage multi-channel ecommerce operations.


Can free Amazon seller tools be as effective as paid versions for new sellers?


Absolutely. We often recommend using free tools to start because it’s really all a new seller needs. As you grow, you can migrate to more robust tools. Otherwise, you’re just wasting money that you should invest back into your business.



What Is EcomBalance? 



EcomBalance is a monthly bookkeeping service specialized for eCommerce companies selling on Amazon, Shopify, Ebay, Etsy, WooCommerce, & other eCommerce channels.


We take monthly bookkeeping off your plate and deliver you your financial statements by the 15th or 20th of each month.


You’ll have your Profit and Loss Statement, Balance Sheet, and Cash Flow Statement ready for analysis each month so you and your business partners can make better business decisions.


Interested in learning more? Schedule a call with our CEO, Nathan Hirsch.


And here’s some free resources:





Amazon seller tools free you from having to figure it all out on your own. By using some of these options, you can start giving your business a fighting chance. The Amazon Marketplace is so competitive. You need all the help you can get to boost your ecommerce efficiency!


It is important to note that these are just a few of the many free tools available to help Amazon sellers. Always do research to find the tool that best meets your needs and budget.


Want bookkeeping off your plate? We’ve got you! Get started, Speak w/ a Founder, or Schedule a Callback

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Julia Valdez

Julia Valdez is Freelance Writer and Agency Owner. She regularly writes on topics related to Business Finances, Growth, Hiring, Entrepreneurship, and more.

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