Hey, thanks for tuning in to another Partner Interview at EcomBalance. At EcomBalance, we’re all about creating win-win partnerships where we are able to grow with other companies in the ecommerce space.
In this exclusive interview, we have a conversation with Izabela Hamilton from RankBell.
Izabela Hamilton is a highly respected keynote speaker, business strategist, and advocate for wealth creation who has devoted her life to helping others achieve financial freedom. She is the CEO and Founder of RankBell. Under her leadership, RankBell has been instrumental in driving significant revenue growth for thousands of Amazon brands since its establishment in 2015.
The agency’s approach, which includes identifying the appropriate brand avatar, product testing, and comprehensive data gathering from consumers, has proven to be highly effective in helping clients optimize their listings, enhance their products, and establish a strong brand presence on Amazon. As a result, RankBell has cemented its reputation as a premier resource for businesses seeking to thrive on the Amazon platform.
Connor: Hey Izabela, thanks for taking the time to chat with us here. We love getting to know our partners better so that our community can benefit from what our partners are offering and doing in the industry. To get started, can you give us a high-level overview of RankBell and how it got started? 
Izabela: Thank you so much for having me here. It is always a pleasure speaking with beautiful souls and hard core entrepreneurs. 🙂 I like this new format of interviewing and can’t wait to read all your future interviews.
I am proud to share the story of how my company came to be. It all started in 2015 when I was first introduced to the world of Amazon selling. I was immediately drawn to the potential of creating a good living by those selling products on the platform and was thrilled to see almost instant results with my early clients using RankBell as a growth tool. This excitement, combined with the satisfaction of helping others succeed, gave me the much-needed adrenaline rush to pursue this venture further.
In the beginning, RankBell was a small operation with just a few clients. But through word-of-mouth marketing and a commitment to delivering quality service, we quickly gained recognition in the ecom space and started attracting more and more sellers from all over the world. Over the years, I have had the privilege of working with thousands of sellers, some of whom are still with us today, while others have moved on to new ventures.
One thing that stands out to me about this journey is the impact that our sellers have made on people’s lives. By bringing quality products into homes, they have not only created financial freedom for themselves and their families, but also made a positive difference in the lives of others. This has been the driving force behind RankBell and what continues to inspire me every day. RankBell has come a long way since its humble beginnings. Today, it is a thriving business that is dedicated to empowering and supporting Amazon sellers on their entrepreneurial journey. I am proud to be a part of this journey and look forward to continuing to help others succeed for many years to come.Connor: That’s awesome! Can you dive a bit more into the market analytics services you offer? I’m sure our audience would love to know exactly what problems you could solve for them.Izabela: Absolutely! Our offer has been continually refined throughout the years resulting in two superior services that help brands succeed on Amazon: “Pre Launch Lab” and “Product Analysis.”
Pre Launch Lab is the perfect service for brands who want to make sure their product is ready for launch. We help sellers research their target market and competition, get feedback on the products from real shoppers, and provide recommendations for changes and improvement. This service is great for new sellers that want to test how a product would perform on the platform without investing tens of thousands of dollars but also seasoned sellers who already have a few products under their belt and are looking to add new products to the existing brand. In many cases, sellers use this shopper feedback to choose their next product, ensuring that they are offering products that will meet the needs and wants of their target market. The feedback provided from testers can provide a clear understanding of what consumers think about the product and help sellers make informed predictions about its potential success in the market.
Our second and most popular service is Product Analysis. This is a specialized service that provides in-depth feedback and analysis of a brand’s existing products. Our team of experts and real shoppers evaluate a product from every angle, from its listing to its performance. We provide a detailed report of the findings, which includes a deep analysis of the product, feedback from real shoppers, and our expert insights into the market. This service gives sellers a chance to learn what real customers think about their product and also have the chance to have their product show up on the first page of Amazon. This service follows Amazon’s TOS rules and helps sellers make better decisions about their products and improve their chances of success on the platform.Connor: Jumping off of that…if there was one problem you’d say that RankBell solves best for your clients, what would it be? Why?
Izabela: One of the biggest problems that RankBell solves for our clients is visibility on Amazon. Being on page 2 or beyond can greatly decrease the chances of reaching potential customers and making sales. With our ‘Product Analysis’ service, we help sellers improve their visibility by providing valuable insights from real consumers and also offering the opportunity to rank their products on page 1 of Amazon. In today’s fast-paced world, it’s crucial for businesses to be easily accessible to their target audience, and our service helps make that happen. By using our service, sellers can see the real truth about their products, improve the product based on real feedback, rank it to page 1 and let the sales pour in! Connor: As the company continues to grow over the next year, what are your plans for expansion? Any new products, services, or enhancements to your current services?Izabela: Well, you could say we’re old-fashioned at RankBell. We’ve always offered the same service, just constantly improving it over time. That’s why we’re one of the best agencies out there for shopper data and product ranking if I may say:). We believe in doing one thing, and doing it really well. Our plan for the future is simply to expand our team so we can help more sellers and, who knows, maybe even find a CEO to replace me someday. If you know anyone up for the job, send them my way!Connor: And how specifically would you say that RankBell and your team is different from other similar businesses in the industry?Izabela: At RankBell, we stand out from other businesses in our industry because of our dedication to delivering the best possible service. As a founder, I understand the frustration of investing in services that don’t deliver results, and I made it my mission to ensure that doesn’t happen at RankBell. With close to a 100% success rate in our almost 9 years of operation, our track record speaks for itself. We take our job of helping sellers rank on Amazon very seriously, because we know how important it is to get it right the first time. Our team of real shoppers and market experts work together to give our clients a full understanding of what their target market thinks of their product, and we always strive to stay ahead of the game and provide the best support. Our goal is to help our clients succeed, and our personalized approach sets us apart as the ideal choice for brands looking to do well on Amazon.Connor: What made you decide to get involved in providing analytics services? What’s your starting eCommerce story? From what we’ve found, a lot of business owners in the same space have fun stories of how they first started…Izabela: I see my life as a series of experiences, or “buckets,” if you will. One of these buckets includes my childhood in Romania, where I learned the value of hard work and perseverance. Another is my time in the US, where I held various jobs and built up my knowledge and connections.
But the “bucket” that has had the biggest impact on my life is my involvement with Amazon. Amazon came to me by chance and I always tell people I didn’t find Amazon, Amazon found me. It was just aligned with my life at that time and I stuck with it. I’ve never experienced a sense of community and support like the one I’ve found within the Amazon world, and it’s what has kept me engaged and invested in this career for so long. What I discovered in the Amazon community is a feeling of belonging and purpose that I’ve never felt before. The support and camaraderie within this community is truly unmatched, and I’m proud to be a part of it. It definitely has its super tough moments but overall, I am super happy with how my life turned out and wouldn’t have it any other way.Connor: Love it! Talking more about the eCommerce industry, where do you see it going in the next 1-2 years? Any unique predictions that you could share?Izabela: One of the key trends in the eCommerce space in the next 1-2 years is going to be the increasing importance of product analysis and optimization. With more and more businesses launching on Amazon, the competition is getting more intense and it’s becoming difficult to stand out. This is where our product analysis service comes in. By using our service, brands can not only gain visibility and get to page 1 of Amazon, but also get a deep understanding of their target market, their competition, and what consumers think of their product. This information is invaluable in helping brands make informed decisions about product development, launch strategies, and ongoing optimization efforts. As a result, Amazon sellers that invest in product analysis will have a much better chance of success on the platform, and we predict that this trend will continue to grow as the marketplace continues to evolve. The use of artificial intelligence and machine learning will also play a big role in optimizing the customer journey and predicting customer needs.Connor: Giving you an open mic for a minute, what is something you’d want the EcomBalance audience to hear?Izabela: As someone who has had a rich and diverse life experience, I’ve come to understand that success in life is not just about money or material things. Yes, those things can bring temporary happiness, but true and lasting fulfillment comes from within. Love, self-reflection, and a deep connection with our own inner selves are the keys to a life well lived. This is not just a personal belief, but a concept that has been echoed throughout history and across cultures.
Meditation, mindfulness, and taking the time to connect with our own inner selves can help us gain a greater understanding of what truly brings us joy and happiness. This self-awareness allows us to focus on what truly matters in life, and to let go of the things that do not serve us. It allows us to be present in each moment, to appreciate the simple things in life, and to find peace and contentment no matter what life throws our way.
Money and material things can never replace the sense of purpose, meaning, and joy that comes from connecting with our own inner selves. So, if I could offer just one piece of advice to the EcomBalance community, it would be to prioritize love, self-reflection, and personal growth above all else. These things will bring you a sense of fulfillment and satisfaction that no amount of money or success could ever match.Connor: Changing gears a little bit…When it comes to bookkeeping and accounting, what do you think the biggest pain points for business owners are? Feel free to speak from personal experience as well.Izabela: As someone who has been in the business world for many years, I have seen firsthand the challenges that many business owners face when it comes to bookkeeping and accounting. One of the biggest pain points is undoubtedly the time and effort it takes to keep track of all the financial transactions and ensure that everything is in order. This can be especially difficult for small business owners who are already stretched thin and don’t have the resources to hire a dedicated accountant.
Another common challenge is the lack of knowledge and understanding of accounting principles, which can lead to costly mistakes and missed opportunities. For example, not having a proper understanding of tax laws and regulations can result in overpaying on taxes, or not taking advantage of deductions and credits that could save the business money.
In my experience, one of the best ways to alleviate these pain points is to work with trusted professionals like EcomBalance who can help take care of these tasks and provide guidance and support. This can not only save time and reduce stress, but it can also help the business owner make better decisions and grow their business more effectively. Having the right support in place can make a huge difference in the success of a business.Connor: As we close this out, I just have one more question. Where is the best place to find and follow you and the company online? Also, if you have one, is there any special offer that you’ll be offering to the community today?Izabela: Thank you for this wonderful experience, I really loved this format and wish you much success as always!
For sellers who are looking to improve their product’s ranking on Amazon and need expert analysis, they can find us at our website. I am always one email away at [email protected]. Our team of market experts and real shoppers are dedicated to providing top-notch services and helping our clients succeed on Amazon.
As for a special offer, we would love to offer a discount on our services to the EcomBalance community. If they mention this offer, we would be happy to provide a 10% discount on their first campaign with us. Thank you for your time and we look forward to helping more Amazon sellers achieve your financial freedom and success!
