Hey, thanks for tuning in to another Partner Interview at EcomBalance. At EcomBalance, we’re all about creating win-win partnerships where we are able to grow with other companies in the ecommerce space.
In this exclusive interview, we have a conversation with Emma Schermer Tamir from Marketing by Emma.
Emma Schermer Tamir transforms her insatiable curiosity into conversion-spiking copy. Through her thoughtful approach, proven copywriting tactics, and winning strategies, Emma has led her team at Marketing by Emma to help over 1,500 businesses from around the world to boost their sales and build their brands online.
As a thought leader and trusted consultant in the ecommerce and Amazon space, Emma demystifies complex topics like marketing, ecommerce, and branding to make them accessible for all backgrounds.
She helps audiences to think deeper, get curious, and find unique solutions to complex problems. Whether she’s speaking on stages across the globe, leading her team, or guiding clients, her goal is to empower everyone to tap into their curiosity to create stronger conversions, loyal fans, and killer brands.
Connor: Hey Emma, thanks for taking the time to chat with us today. As a company, one of our goals is to highlight our partners so that our clients can benefit where it makes most sense. To get started, can you give us a high-level introduction to Marketing by Emma and a little bit about how the company got started?
Emma: Absolutely! At Marketing by Emma, our goal is to help e-commerce businesses connect with and convert their dream customers. It’s a competitive world out there, so we help brands get clear about who they are and how they can strategically position themselves to dominate the competition with killer landing pages, Amazon listings, and more.
My husband, Erez, and I started Marketing by Emma in 2016, after talking to many business owners who were struggling to find copywriters with the necessary platform expertise. I studied the in’s and out’s to learn what it takes to build best selling product pages, and since then we’ve had the privilege of helping over 1500 businesses achieve online success.
Connor: Thanks for sharing that! Can you dive a bit more into the marketing services you offer? Our audience is always looking for reputable companies that they can lean on for specific parts of their eCommerce businesses.
Emma: Trust your copywriting to the specialists. We live and breathe e-commerce copywriting and branding. It’s our goal to always be at the forefront of what’s working now and what’s going to help you continue to succeed in the future. Our team of US-based, native English speakers is highly specialized in blending SEO and conversion-spiking copy to create best selling product pages.
People love working with us because of our work that gets results, strong attention to detail, prompt communication, and a commitment to kindness. Just take a look at our over 250 five-star reviews!
Connor: Jumping off of that…when you’re thinking about your ideal customer, who is that? Where are they selling online? Where are they located in the world? How much sales do they typically have in a year? If there’s any other qualities, please include them as well. We’re all about making introductions where it benefits both parties.
Emma: Our ideal customer is someone who has a clear idea of who they aspire to be as a brand. They understand the importance of differentiation, and need help figuring out how to give a voice to their business that will resonate with their target audience.
We work with companies of all sizes from all over the world. Because we’re highly specialized in Amazon and e-commerce copywriting, we love the challenge and fun that comes with working across a wide range of categories.
It can be scary to stand out and do things differently (if you see the top competitors doing something, it’s very tempting to copy them), so trust and a strong sense of partnership are crucial as we work together to tap into their competitive edge and help them shine.
Connor: For our audience to truly understand what makes you stand out from other companies in the marketing space, can you share a story of how Marketing by Emma truly helped one of its customers?
Emma: Our goal is to help people succeed in business, regardless of whether they work with us or not. For this reason, we offer a free Amazon listing or landing page analysis with actionable tips. We’ve received numerous stories of people who have implemented our feedback and increased their conversion rates.
Successful conversion rate optimization can have such a profound impact on every aspect of your business. Being able to help businesses do that more effectively – either through our content, feedback, or work, is why we do what we do.
Connor: As you and your company think about the next year ahead, what does it look like? Are there any specific initiatives that you’re working on as a team to better your products and services for your customers?
Emma: We’re in the midst of an AI revolution, and it’s shaking up every single industry. While it can help make certain processes more efficient, it also makes it more important than ever to have a clear strategy for standing out and staying competitive. I anticipate we’re on the verge of getting flooded with massive amounts of average content, which will make it increasingly imperative that businesses have a strategy to cut through the noise.
Our goal is to help our clients harness the power of AI and human intellect and creativity to continue to deliver the very best results possible.
Connor: How about this…everyone loves a company’s growth story. We all naturally go through ups and downs as a company. What was one of the biggest challenges that the company faced in its growing stages?
Emma: Challenge is a natural part of growing a business. It’s hard work to create something new, especially when you’ve never done it before. I think for me, one of the hardest things that I STILL struggle with is delegating. I’m a natural perfectionist, which can make it really difficult to hand tasks over to other people.
In 2018, Michael Gerber (author of the E-Myth Revisited) was a keynote speaker at The Prosper Show. He spoke about the idea of working “on your business” vs. “in your business”, and I realized that I needed to figure out a day of hiring and empowering a team if I wanted to grow. I also had to learn that even though my name and face are on the business, the business isn’t me.
I write this like that’s a lesson in the past and something that I’ve mastered. The reality is that this is something that I still struggle with. But that’s also why I love business so much. If you let it, it gives you an opportunity to develop yourself and grow as an individual.
Connor: Thanks! Let’s talk some eCommerce! Where do you see the industry heading in the next 1-2 years? Any big changes that you’re predicting for the industry? How can eCommerce companies prepare for it?
Emma: These last few years have truly been a rollercoaster between covid, supply chain issues, AI, and economic challenges. I anticipate to continue to see a lot of volatility, fiercer competition, and new opportunities being created.
Two things that I think will be instrumental to those who want to succeed:
Focus on increasing efficiency throughout your organization. How can you add automations, strengthen conversions, and impact the bottom line for better margins?
Build your brand. Cultivate community, put your customers first, focus on differentiation, and establishing meaningful relationships.
Connor: Changing gears a little bit…When it comes to bookkeeping and accounting, what do you think the biggest pain points for eCommerce business owners are? Feel free to speak from personal experience as well.
Emma: Bookkeeping and accounting are probably some of my least favorite tasks. In the early days I’d procrastinate and avoid reconciling things, and then get overwhelmed with all of the work I had to do. But, it’s SO important to know your numbers – and you can’t know your numbers if your books aren’t up to date!
That’s why we started working with bookkeepers and accountants very early on in the business. Delegating didn’t solve all of the problems. The next challenge became learning how to hire good people. I also realized that I needed to educate myself to be able to understand what I was looking at. I actually took a class on how to read balance sheets, profit and loss statements, and to understand the relationship between the two.
It’s not just about hiring someone. You want to make sure you work with a bookkeeper that knows what they’re doing, has strong attention to detail, and understands your industry. We’ve had a lot of experience working with different companies over the years, and “small” mistakes can be really costly to fix.
As a business owner, I feel so much more empowered knowing exactly where we stand financially. It allows me to make better decisions, understand the impacts of different strategies, and plan for the future.
Connor: Okay, here’s an open mic opportunity. If there’s one thing that you’d want the EcomBalance community to hear from you, what would it be?
Emma: Get clear on who you are and who you serve. The more you try and be like everyone else, the harder it’ll be to carve out your market share. Build a brand that people will rave about by being bold.
Connor: As we close this out, I just have one more question. Where is the best place to find and follow you and the company online? Also, if you have one, is there any special offer that you’ll be offering to the community today?
Emma: We want to be wherever you want to talk with us!
We’d LOVE to offer a free Amazon listing or landing page analysis to help you identify what you can do to make your copy convert better! https://www.marketingbyemma.com/freeanalysis