Author: Julia Valdez

We tend to think that every online business needs eCommerce email marketing software. Email marketing is such a huge part of what drives online sales. Without a system to keep it all under control, you will most likely have an extremely difficult time making it all worth your while.   1. ActiveCampaign     ActiveCampaign… Continue reading 5 Best Ecommerce Email Marketing Software for Sellers in 2023

  How important are customers to a business? It’s a trick question, because without customers you don’t have a business! So, the next question is, what do you think is more valuable to a business and its success, first-time buyers or repeat customers?    Today, we will take a look at returning customer rate, why… Continue reading What Is Returning Customer Rate? How It Impacts Your Ecommerce Business

  Shopping cart abandonment refers to a situation where a user of an online marketplace or eCommerce website fails to complete the process of an online order. In this scenario, a potential customer may add one or several things to their online cart without actually following through with the purchase or even proceeding to the… Continue reading What Is Shopping Cart Abandonment Rate? Definition and Examples

  Ecommerce insurance is a necessary investment to keep you, your business, and your workers safe. Whether we like it or not, there are a lot of risks involved in doing business.    Before we dive into our top 7 eCommerce insurance picks, let’s get familiar with some of the most common insurance policies available… Continue reading 7 Ecommerce Insurance Options to Consider in 2023

You cannot run a profitable business without first understanding your average order value. This metric will give you valuable insight into how much customers buy from you, and also how each of your products can encourage customers to buy other products that you sell.   What Is Average Order Value (AOV)?   Average Order Value… Continue reading What Is Average Order Value & Why Is It Important?

If you’ve ever wondered what the best interview questions for bookkeepers are, you’re in luck. We’ve compiled some of the most important and valuable questions to ask when hiring.   1. Tell me a little bit about yourself. Where are you from? What are your hobbies outside of work? What’s something interesting about you?  … Continue reading 15 Must Ask Interview Questions for Bookkeepers