Category: eCommerce

If you have an eCommerce business, Google Ads are not just an option but a must-have. Nearly three-fourths of all marketers recommend that businesses should establish their presence on Google Ads now that Google owns 92% of the global search market share. Businesses can also conduct efficient and affordable marketing strategies using Google Ads, which can be useful for… Continue reading 4 Ways to Use Google Ads to Drive eCommerce Sales

We tend to think that every online business needs eCommerce email marketing software. Email marketing is such a huge part of what drives online sales. Without a system to keep it all under control, you will most likely have an extremely difficult time making it all worth your while.   1. ActiveCampaign     ActiveCampaign… Continue reading 5 Best Ecommerce Email Marketing Software for Sellers in 2023

  How important are customers to a business? It’s a trick question, because without customers you don’t have a business! So, the next question is, what do you think is more valuable to a business and its success, first-time buyers or repeat customers?    Today, we will take a look at returning customer rate, why… Continue reading What Is Returning Customer Rate? How It Impacts Your Ecommerce Business

Google Analytics is used to gather and examine data patterns by nearly 87% of the top 10,000 websites.     Google Analytics is a powerful tool that can help eCommerce businesses track and analyze their website traffic, customer behavior, and sales performance. By using Google Analytics for ecommerce businesses, you can gain valuable insights into their… Continue reading How to use Google Analytics for your eCommerce Business

  Shopping cart abandonment refers to a situation where a user of an online marketplace or eCommerce website fails to complete the process of an online order. In this scenario, a potential customer may add one or several things to their online cart without actually following through with the purchase or even proceeding to the… Continue reading What Is Shopping Cart Abandonment Rate? Definition and Examples

  Ecommerce insurance is a necessary investment to keep you, your business, and your workers safe. Whether we like it or not, there are a lot of risks involved in doing business.    Before we dive into our top 7 eCommerce insurance picks, let’s get familiar with some of the most common insurance policies available… Continue reading 7 Ecommerce Insurance Options to Consider in 2023

Growing your eCommerce profits needs informed business strategies and solid decision-making. And, ‘right’ data is the key to it.   Real data gives you real insights and quantitative metrics needed to run and drive your online store toward profitability.    You can understand your shopper’s buying behavior and shape it according to the latest market… Continue reading How to Master Your eCommerce Profits Using the Right Data

Repricing can be important for businesses that sell products on Amazon or other online marketplaces. This is because competition is often fierce on these platforms, and sellers must constantly adjust their prices in order to maximize profit and remain competitive.   This article provides an introduction to the concept of repricing and its benefit for… Continue reading Amazon Repricer Overview: The Fundamentals of Repricing, How It Works, and the Various Types of Repricers

  Shopping online is the wave of the future, and Shopify has become one of the leaders in e-commerce platforms. But it doesn’t come without costs. If you are thinking about selling on Shopify, you may be curious about what fees will be associated with it in 2023, and how much you can expect to… Continue reading Shopify Fees 2023 | What Does It Cost to Sell on Shopify?

You cannot run a profitable business without first understanding your average order value. This metric will give you valuable insight into how much customers buy from you, and also how each of your products can encourage customers to buy other products that you sell.   What Is Average Order Value (AOV)?   Average Order Value… Continue reading What Is Average Order Value & Why Is It Important?