Hey, thanks for tuning in to another Partner Interview at EcomBalance. At EcomBalance, we’re all about creating win-win partnerships where we are able to grow with other companies in the ecommerce space.
In this exclusive interview, we talk to Vincenzo Toscano from Ecomcy, a full-service Amazon brand management agency.
After graduating as an Aerospace engineer, Vincenzo started in the corporate world working for Rolls-Royce. He quickly became concerned that he was not in charge of his own time and he found and fell in love with the Amazon FBA business model. He then launched multiple products on Amazon, scaling them with his engineering salary and eventually took the leap of faith to go full time as an Amazon seller.
Now, after helping more than 1000 domestic and international brands with his Amazon consultant service, Ecomcy, you can benefit from his knowledge and experience to get the inside track on his tactical execution and strategic support, which he uses to optimize and scale on Amazon for his own brands and those of his clients.
Connor: Hey Vincenzo, thanks for taking the time to chat with us today. As a company, one of our goals is to highlight our partners so that our clients can benefit where it makes most sense. To get started, can you give us a high-level introduction to Ecomcy and a little bit about how the company got started?
Vincenzo: Sure, first of all I want to thank you for having me on, its a pleasure for me to be here.
Now, regarding your first question, Ecomcy is a full-service Amazon brand management agency that specializes in helping 6-8 figure brands scale their presence on the platform. Ecomcy has helped numerous brands to increase their visibility, sales, and overall success on Amazon. With a focus on results-driven strategies and utilizing the latest industry trends and technologies, Ecomcy got started with the commitment in mind to help brands achieve their goals and grow their business on Amazon.
Connor: Thanks for sharing that! Can you dive a bit more into the marketing services you provide? Our audience is always looking for reputable companies that they can lean on for specific parts of their eCommerce businesses.
Vincenzo: Sure, the agency offers a wide range of services including Amazon PPC, SEO, Launch strategy, Creatives, and External traffic to help brands reach their full potential on Amazon.
Connor: Jumping off of that…when you’re thinking about your ideal customer, who is that? Where are they selling online? Where are they located in the world? How much sales do they typically have in a year? If there’s any other qualities, please include them as well. We’re all about making introductions where it benefits both parties.
Vincenzo: My ideal customer is typically a brand that has already established a strong presence in their respective industry, but is looking to expand their reach and increase their sales on Amazon. They are often selling in a variety of channels, but recognize the importance of having a strong presence on Amazon as a key driver of their overall sales growth.
In terms of location, my ideal customer can be located anywhere in the world, as long as they are eligible to sell on Amazon in the desired marketplace(s) and are able to communicate effectively in English.
In terms of annual sales, my ideal customer typically has a minimum of $300-500K in annual sales on Amazon, and is looking to increase that number substantially with the help of our agency’s services.
Other qualities that are important to me in an ideal customer include a willingness to collaborate and communicate openly, a commitment to excellence and continuous improvement, and a long-term perspective on their Amazon sales strategy.
Connor: For our audience to truly understand what makes you stand out from other companies in digital marketing, can you share a story of how Ecomcy truly helped one of its customers?
Vincenzo: Absolutely! One of our recent success stories involved a 6-figure fashion brand that was struggling to gain traction on Amazon. They had tried managing their Amazon sales on their own, but were finding it difficult to compete with larger brands and keep up with the ever-changing landscape of Amazon.
After engaging with our agency, we conducted a thorough audit of their existing Amazon presence and identified several areas for improvement. We worked closely with the brand to optimize their product listings, improve their advertising strategy, and implement more effective inventory management practices.
As a result of our efforts, the brand was able to achieve a 120% increase in sales within just three months of working with us. We were also able to help them reduce their advertising costs and increase their overall profitability on Amazon.
But perhaps the most rewarding aspect of this project was seeing how our work with this brand had a ripple effect on their overall business. By boosting their sales on Amazon, we were also able to help them secure new retail partnerships and increase their brand awareness more broadly.
This success story is just one example of how our agency’s deep expertise in Amazon selling can make a real difference for 6-8 figure brands looking to grow and scale on the platform. We take a highly personalized approach to every client engagement, tailoring our services to meet the unique needs and goals of each individual brand.
Connor: As you and your company think about the next year ahead, what does it look like? Are there any specific initiatives that you’re working on as a team to better your services for your customers?
Vincenzo: Looking ahead to the next year, we have several key initiatives that we are working on as a team. These include:
Expanding our expertise in international marketplaces: As Amazon continues to expand globally, we recognize the importance of being able to help our clients succeed in multiple marketplaces. We are actively investing in training and resources to deepen our understanding of international selling and help our clients expand their reach.
Enhancing our data analytics capabilities: Data is critical to making informed decisions on Amazon, and we are committed to providing our clients with the most accurate and actionable data possible. We are investing in new tools and resources to help us analyze data more effectively and provide our clients with even more valuable insights.
Improving our customer communication and reporting: We know that our clients rely on clear and transparent communication from us to understand the progress of their Amazon sales. We are working to streamline our reporting and communication processes to make it even easier for our clients to stay up-to-date on their Amazon performance.
Developing new service offerings: We are always exploring new ways to help our clients succeed on Amazon. In the coming year, we plan to develop new service offerings that will provide even more value to our clients and help them achieve their goals more effectively.
Connor: How about this…everyone loves a company’s growth story. We all naturally go through ups and downs as a company. What was one of the biggest challenges that the company faced in its growing stages?
Vincenzo: Sure, at Ecomcy we faced various challenges during our growth stages, such as managing cash flow, finding new customers, and maintaining quality standards while scaling. Other common challenges include hiring and retaining top talent, and staying ahead of the competition in an ever-evolving market. The key to overcoming these challenges for us was a combination of strategic planning, effective communication, and a willingness to adapt and evolve as the business grows.
Connor: Thanks! Let’s talk some eCommerce! Where do you see the industry heading in the next 1-2 years? Any big changes that you’re predicting for the industry? How can eCommerce companies prepare for it?
Vincenzo: One of the most significant changes that we are likely to see in the eCommerce industry over the next 1-2 years is a continued shift towards mobile commerce. With the increasing prevalence of smartphones and other mobile devices, consumers are becoming more comfortable with making purchases on their mobile devices. As a result, eCommerce companies will need to ensure that their websites and shopping experiences are optimized for mobile users.
Another trend that is likely to continue in the eCommerce industry is the rise of social commerce. Social media platforms are increasingly becoming key players in the eCommerce landscape, with many consumers discovering and purchasing products directly through social media. As a result, eCommerce companies will need to focus on developing their social media presence and creating engaging, shareable content that resonates with their target audience.
Connor: Changing gears a little bit…When it comes to bookkeeping and accounting, what do you think the biggest pain points for eCommerce business owners are? Feel free to speak from personal experience as well.
Vincenzo: One of the biggest pain points for eCommerce business owners when it comes to bookkeeping and accounting is managing inventory and COGS (Cost of Goods Sold). eCommerce businesses often have complex inventory systems, with multiple SKUs and variants, and it can be challenging to accurately track inventory levels and associated costs.
Another pain point is managing sales tax compliance. eCommerce businesses may be required to collect and remit sales tax in multiple states or jurisdictions, each with their own unique tax laws and regulations. Keeping up with these requirements and ensuring compliance can be a daunting task.
Connor: Okay, here’s an open mic opportunity. If there’s one thing that you’d want the EcomBalance community to hear from you, what would it be?
Vincenzo: Don’t be afraid to ask for help when you need it. Building and running a successful eCommerce business can be challenging, and it’s okay to seek guidance and support from others. Whether it’s working with a professional service provider, joining a community of like-minded entrepreneurs, or simply reaching out to a mentor or colleague, there are many resources available to help you navigate the ups and downs of the eCommerce landscape.
Connor: As we close this out, I just have one more question. Where is the best place to find and follow you and the company online? Also, if you have one, is there any special offer that you’ll be offering to the community today?
Vincenzo: Sure, you can find us on all social media channels as @ecomcy. Furthermore, we have a special offer right now where you can get a free consultation with our team to fully audit your business and provide you with insights around how you can scale your business on Amazon. To claim the offer, visit our website and use coupon EcomBalance15 when booking the consultation to claim a exclusive 15% OFF on your first month service with our team.