6 Ways Video Marketing Can Grow Your Amazon Business


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video marketing


With more than 350 million products available on the platform and a growing number of sellers looking to get their products in front of shoppers, it can be tough to stand out from the crowd.


That’s why video marketing has become such an important component of Amazon sellers’ strategies—and why this will only continue to grow as time goes on.


Amazon sellers can succeed in video marketing by creating stunning videos with high-quality content. Using videos to educate consumers about their products and services, as well as provide more insight into their brand, is a great strategy.


If you’re looking to get more sales through your Amazon store, then it’s time to start thinking about how you can improve your video marketing strategy. Video is one of the most powerful forms of communication out there, so it’s no wonder that so many people are using it on social media platforms such as Facebook and YouTube these days.


How Video Marketing Can Help your Amazon Business Grow


video marketing


It is easier for content to rank higher with video marketing


Video helps content rank higher because it makes your website more appealing to search engines. When someone searches for a product or service, they’ll likely click on the first relevant link that shows up in the results page (assuming they don’t already know what they want). Video helps you get on that first page of results by making your content more unique and thus more appealing than other pages that aren’t using video.


 If you want your product or service website to appear higher up in these SERPs, then you need to make sure it has plenty of relevant videos. 


Engagement is driven by video marketing


Today’s consumers are bombarded with an overwhelming amount of information daily. They’re co


Constantly looking for ways to filter out the noise and get straight to the point. Video marketing can help you do just that by delivering your message quickly and effectively so that your audience can digest it in a way that makes sense to them.


It has been shown in a report by Forbes that online shoppers who view videos are 1.81 times more likely to buy than non-viewers, and that they spend 88% more time on video-enhanced websites. Simply including the word “video” in email subject lines increases open rates by 19%, click-through rates by 65%, and unsubscribe rates by 26%. Video marketing is the best way to communicate with your audience in an engaging way. It can help you build trust, establish credibility and increase sales by creating an emotional connection with your customers.


More customers are converted by video marketing


Videos are also proven to be more effective than traditional text-based content. In fact, video converts more customers than any other type of content.   A study by StacksAndStacks.com reported that visitors who saw a product video were 144% more likely to purchase than those who did not.


Watching a product in action gives people a better sense of what it’s like to use and enjoy that product — which means they’ll be more likely to buy it themselves. This is why videos are such an effective sales tool for Amazon sellers who want to sell their products online.


People love watching videos on their mobile devices and on social media platforms like Facebook and Instagram. This means they’re much more likely to view your videos if they can easily find them there. Invest in your content, and the ROI will come to you.


Video marketing helps build trust and establish credibility 


It’s easy for consumers to become skeptical about any product or service claim they see online. A customer might think an advertiser is trying to mislead them with false claims or exaggerations in order to sell their product at any cost. But when someone sees a well-produced video that explains how your product works or what kind of results it can deliver, then they know they can trust it because they believe they’re seeing the truth first-hand rather than just reading words on a screen.


Explainer videos and customer testimonials, for example, have the potential to shape people’s perceptions of your company and its products.


Improve your brand’s presence with creative video marketing


When you’re creating videos for your product pages, there are lots of different things that you can do to make them stand out from others on the site. You can use bright colors, fun graphics, and even personalized text if you’re selling a product with a specific message or purpose. The more creative your ad is, the more likely people will want to watch it and share it with friends or family members who may be interested in buying your product as well.



Stand out from your competitors


One of the easiest ways to make your business stand out from the crowd is through video marketing. Video ads work really well on Amazon because they increase brand awareness and drive sales. 


Video is a great way to differentiate yourself from competitors because it gives you an opportunity to showcase your personality and expertise while creating a more intimate connection with viewers. And you don’t need to be an expert in video production or editing — most people can create professional-looking videos with no prior experience.


Tips for Creating Effective Video Marketing



video marketing


Marketing with video is one of the most effective methods of reaching your target audience. And it’s easy to see why: videos are shared on social media, watched on mobile devices and even embedded into other websites. That’s why every business should be creating video content.


Video marketing is a great way to tell your story and connect with your audience. But it takes more than just recording a video in order to make an impact. You need to know how to make videos that people will actually watch and enjoy. Here are some tips for creating effective video marketing campaigns:


Tip #1: Use a script.


Don’t wing it when it comes to creating videos. A well-written script will help you focus on what you need to say and how you need to say it. When you’ve written a script, read it out loud before recording so that you can see how it sounds and adjust accordingly.


Tip #2: Keep it short and sweet.


The average attention span online is shorter than ever before, so make sure your videos aren’t too long. If they are too long, people will start looking at cat photos instead of watching your video! You should aim for anywhere between one and three minutes in length depending on what kind of content it is and who your audience is likely to be.


Tip #3: Focus on telling a story.


When creating videos for social media, focus on telling stories instead of just showing off what you do at work. Think about it: Would people rather watch a 10-minute video showing the manufacturing process behind one product or see a one-minute clip of someone using that product in their day-to-day life? Most likely they would rather see how the product can benefit them and their lives than how it was made.


Tip #4: Don’t forget quality!


It doesn’t matter if you’re shooting on an iPhone or with professional equipment; if your video quality isn’t good then people won’t want to watch it no matter how good your message is or how well written the script is. Also, use video editing software; many software programs provide this for free, so take advantage of it to improve the quality of your video.


Check out the EcomBalance blog for more helpful articles.

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Hannah Agani

Hannah Angni writes creative content for brands as a content marketer. Her passion for marketing drives her to write about her experiences.

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