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3 Tips to Boost Social Media Marketing for Your Amazon Brand

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Written by: Christina Passmore, CEO of Christina Ink

 

You’re probably reading this article with your cellphone in hand simultaneously scrolling your favorite social platforms like Instagram and TikTok. Maybe you’re looking for the next best post whether it be for entertainment value, inspirational content, or perhaps building a connection with the business or brand you’ve grown to love.

 

You and billions of other people are currently active on social media scrolling content looking to feel connected to something, someone, or a product or service. 

 

In 2022, you have every reason to invest in social media, considering the unique marketing opportunity it presents. It’s no secret that old-media advertising techniques favor only medium enterprises and corporations with large budgets.

 

But your Amazon FBA business is likely running on fumes with a tight advertising budget that limits you to only Amazon advertising. Too many sellers make the mistake of downplaying the role of social media in their FBA businesses. When they do this, they unknowingly limit their reach and stagnant their ability to become an authority and build a loyal community.

 

Social media marketing for Amazon brands allows you to connect directly with your customers. With a dedicated social media strategy, Amazon FBA private label brands can compel their audience to act across nearly any channel– it’s really that simple but it does require one element- a dedicated approach.

 

In this guide, we’ll outline what a social media strategy is, how to curate your own social media strategy, and I’ll provide the best tips and tricks that can help Amazon sellers create the best content for their thirsty audience.

 

Let’s dive in!


Your Customers Are on Social Media

 

As an Amazon brand, it’s important for you to recognize that almost all of your customers are on social media platforms to one degree or another. While you yourself may not have time for social media, or you may be in a demographic that doesn’t value it as a business tool, that mindset is limiting the growth of your brand.

 

Social media marketing for Amazon brands can help you funnel your ideal customer to your content and further down your marketing funnel to garner repeat customers and a loyal following. 

 

#1 Social Media Marketing for Amazon Brands Helps You Build Brand Awareness in your Business

 

Your Amazon FBA brand has far less hope of surviving in today’s climate unless it can build a name for itself and stand out from your competition. 

 

Here’s the thing, all major platforms are saturated with e-commerce fronts. Since most brands use similar advertising tactics, their messages become boring and repetitive. 

 

Unsurprisingly, customers show interest in brands whose content they identify with. Whether you are breaking into a new market or spreading brand awareness, take advantage of the ability to reach your customers with laser focus and draw them further into your content marketing funnel.

 

Using distinct logos, cover images, and brand colors contributes to building a solid brand image. Creating uniformity across your website, Amazon listing and social channels helps your customers to recognize your products in the real world.

 

Creating original content that’s relevant to your niche is the best way to build and sustain brand awareness across social media channels.

 

#2 Social Media Marketing Can Help Your Amazon Brand Offer Better Customer Service

 

social media marketing for amazon brands

 

Don’t make the mistake of overlooking social media as a viable customer service tool. Even if you have a customer service network in place, investing in social media support is a good idea.

 

You can’t ignore that customers are now using social media to contact businesses. Contact can be through a wall post, direct message, or more commonly a Tweet to garner an instant reply. 

 

Most social platforms offer chatbot services or extensions that are not yet widely used by the masses. As a brand owner, you can leverage automatic replies to target your audience with fury. A great example is creating a welcome message every time a new follower follows your account. In this message, you’ll welcome the new follower to your community. Avoid any sales tactics in this DM and simply welcome the follower to help build trust. 

 

#3 Social Media Marketing for Amazon Brands Is A Cost-Effective Approach

 

While corporations can leverage social media with varying levels of success, small business owners are the biggest winners of the digital revolution.

 

Unlike old-media advertising, social media marketing is highly cost-effective. Small to mid-size Amazon brands are best suited to reap the rewards. For starters, you get to access the raw power of the social media pipeline for free.

 

Soical Media marketing for Amazon Brands

 

You can build a vast following online, generate brand awareness and funnel traffic to your website and Amazon FBA listing on a shoe-string budget. How do I know? I did it. 

 

On a recent episode of Seller Sessions, I spoke with Sharon Even about how I launched my private label product with several social channels including Instagram, Facebook, Pinterest, and TikTok 3 months prior to going live. The goal was simple. Establish a  sense of community with social media content before launching my brand on Amazon so that customers had an active community to join after they made their initial purchase. 

 

What did this social strategy cost? Zero dollars. With a bit of time and effort, you can leverage social media marketing for Amazon brands across multiple channels to drive brand awareness for next to nothing–no lies. 

 

Paid social ads are also an option while not always so cheap. Paid ads with a little bit of education and strategy allow you to reach your customers in an instant. Moderation will keep your paid ad campaign afloat all year round. Plan out your spending and mainly use paid ads to supplement your social content marketing efforts.

 

Best Practice For Social Media Marketing for Amazon FBA Brands

 

Sellers unfortunately often miss the mark with their initial crack at social media content. To achieve the best results, a social media marketing strategy is the most effective tool you can leverage to ensure your content meets the needs of your audience.

 

#1 Planning is Everything for Social Media Marketing for your Amazon Brand 

 

Failing to plan is planning to fail. 😮

Good planning is the foundation of all successful social media efforts, including Amazon private label brands

 

STEP 1 – To start, define your ideal audience. Get ultra-specific and define a buyer avatar so real you can almost shake his or her hand. Next, define your core objectives and goals. What do you hope to achieve with your social media efforts? Are you aiming to increase brand awareness, or do you want to increase engagement and reach?

 

STEP 2 – Once you have your audience and goals determined, it’s time to perform market research to understand your audience’s pain points and needs. You’ll want to spend time with your audience across various channels, perform quizzes and analyze product reviews and questions to determine your audience’s lifestyle habits, interests, and more.

 

STEP 3 – After performing market research you’ll need to develop KPIs to track the effectiveness of your social media strategy. Keep your KPIs specific, realistic and measurable.

 

STEP 4 – If content is actually king, then it’s time for you to develop your content footprint to leverage in your social media strategy. Think about your audience, and your product or service, and divide your content into three to four main pillars. Common pillars at this stage are Education, Inspiration, Entertainment, and Promotion.

Within these pillars is where the magic happens. Review your market research, perform social listening and start unfolding sub-topic pillars to create content around important subjects your audience is researching. Leverage sites like Quora and Reddit, and remember to speak to your audience at a pace and tone that is on-brand.

 

Building an effective social media strategy is an investment of time, and often why Amazon sellers choose to hire experienced social media managers to manage their Amazon brand’s social presence. 

 

#2 Automate Your Social Media Process For Best Results

 

 

Social media management is a time-consuming process. Since there’s no way you can do it all, automation is your best bet if you can’t outsource.

 

Lucky for you, there’s a wide range of efficient automatic tools to leverage. Schedulers help you prep posts in advance and schedule them for peak hours. Creative design apps like Canva help you create graphics with the use of templates and keep on brand by leveraging your branded assets and messaging.

 

Use hashtag programs like SheSocial to perform hashtag research. Develop a tailored-to-you workflow in Airtable so that your efforts on social media marketing for Amazon brands are executed in a lean mean social processing machine.

 

# 3 Engage with Your Audience

 

Never leave your followers hanging; it’s a social media marketing cardinal sin. Look at it this way: your customers take time to reach out. Ignoring them will damage your brand’s credibility, and could potentially make your audience feel disconnected and underappreciated.

 

 

Reply to direct messages with personal answers. If you’re using automated replies ensure they are meaningful and not suspect of bot material. Leave meaningful comments and replies and attempt to grow your social channels with known organic growth methods like the Dollar Eighty Method. Your followers will find your brand approachable, and they’ll naturally want to engage and connect with your content and marketing funnel if your approach is authentic.

 

Summary

 

Social media is the lifeblood of your Amazon FBA business. Not only does it offer revolutionary marketing options, but in today’s climate, it can quite literally take you from an unknown brand to a mega-selling superstar overnight. 

 

There’s never really been a time like this in history where social media marketing for Amazon can effectively help unknown brands become online superstores at such a rapid pace. Social media isn’t something you as an Amazon seller can afford to skip in 2022, especially with the changing tides on Amazon and logistical impacts we continue to see as the world redefines itself post-global pandemic. 

Questions about social media marketing in your Amazon FBA brand? Chrisitna Ink can help! We help Amazon FBA brands and agencies scale their businesses with cleverly creative content marketing and social media management. Contact us to build an effective social strategy.

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Christina Passmore

Christina Passmore

Christina Passmore is the CEO and founder of Christina Ink. She develops content marketing strategies and prover social media marketing strategies for Amazon sellers and agencies to help scale their digital footprint across the ecommerce eco system. Content Christina creates includes brand blogs, content strategies, website copy, direct-response copy, case studies, etc. Her passion for behavioral psychology drives her forward-thinking content marketing approach.

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