Partner Spotlight: Push for Overall Better Profitability Through Advertising with Jessica Wright from Seller Labs


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Hey, thanks for tuning in to another Partner Interview at EcomBalance. At EcomBalance, we’re all about creating win-win partnerships where we are able to grow with other companies in the eCommerce space. 



In this exclusive interview, we interview Jessica Wright from Seller Labs, the in-house “Amazon Genius” for the Seller Labs Managed Services team. Her focus is working with our team members and clients to educate and answer tough Amazon questions in areas outside of PPC advertising. With 15 years of manufacturing and eCommerce experience on both the brand and agency sides of the business, Jessica is knowledgeable in all things Amazon and is constantly seeking out the latest updates to help Seller Labs clients stay ahead.


We hope that you enjoy the interview and that it brings value to you as an eCommerce business owner.



Connor: Hey Jessica, thanks for taking the time to chat with us today. As a company, one of our goals is to highlight our partners so that our clients can benefit where it makes most sense. To get started, can you give us a high-level introduction to Seller Labs and a little bit about how the company got started? 


Jessica: Thanks so much, we’re so excited to be partnering with you! Seller Labs has a great origin story as we love to say we were founded by sellers, for sellers. The company was started in 2013 when our founder, Brandon Checketts, created Feedback Genius as a solution to increase his volume of seller feedback without investing manual hours chasing customers for these reviews. Since then, we’ve expanded to solve other problems for sellers both through our software, PRO, which offers tools for Amazon keyword research, PPC advertising, product discovery and inventory management, as well as our hands on services which cover everything already mentioned and more!


Connor: Thanks for sharing that! Can you dive a bit more into the products and services that you offer that empowers entrepreneurs to build and grow their Amazon stores? Our audience is always looking for reputable companies that they can lean on for specific parts of their eCommerce businesses. 


Jessica: Absolutely! We can assist with a seller’s PPC advertising, manage their entire Amazon business, or anything in between. Our services division has 3 tiers for Amazon sellers – PPC only, Profits which is PPC + some operational guidance that helps to analyze and grow profits, and Marketplace Management for full account management. Our software tool is a self service suite of for sellers who want to do it all themselves. We also offer creative services such as listing optimization, A+ content and store front creation. And finally, over the last couple of years we’ve expanded to also offer advertising and SEO services for Facebook  and Google. 


Connor: Jumping off of that…when you’re thinking about your ideal customer, who is that? Where are they selling online? Where are they located in the world? How much sales do they typically have in a year? If there’s any other qualities, please include them as well. We’re all about making introductions where it benefits both parties. 


Jessica: Our ideal client is a brand that is has established sales, whether that be on Amazon or off-Amazon. Our sweet spot is that is working with brands that manage 1mil+ in revenue annually and/or are spending 10K+ per month in advertising. Because we specialize in PPC advertising it is helpful when working with clients who understand the benefits of advertising and have the budget to support their needs.


Connor: For our audience to truly understand what makes you stand out from other companies in the Amazon store management space, can you share a story of how Seller Labs truly helped one of its customers?


Jessica: I think what sets Seller Labs apart from so many other service providers is that many of our team members have a background in the brand and manufacturing side of the business. This really helps us to understand the holistic picture of the business for our clients and help push for overall better profitability even spending on advertising. 


Connor: As you and your company think about the next year ahead, what does it look like? Are there any specific initiatives that you’re working on as a team to better your product or service for your customers?


Jessica: We’re working on a lot of exciting new features for our PRO software. 


Connor: How about this…everyone loves a company’s growth story. We all naturally go through ups and downs as a company. What was one of the biggest challenges that the company faced in its growing stages? 


Jessica: Initially, we were a software only company. However, someone got the bright idea of “why just make software to manage online advertising, when we could have service to do it for people. We launched our Seller Labs Services offering, and the rest is history. 


Connor: Thanks! Let’s talk some eCommerce! Where do you see the industry heading in the next 1-2 years? Any big changes that you’re predicting for the industry? How can eCommerce companies prepare for it?


Jessica: We could not have predicted the explosive growth of online shopping at large, as we thought that, as of early 2020, it was already dominating other forms of shopping. However, the boom since then has taught us all a lesson of where the ecommerce space could head next. We believe that brick and mortar shopping will not quite be revitalized, but that more established brick and mortar stores will more firmly integrate online offerings to make a more semi-seamless experience for shoppers. 


Connor: Changing gears a little bit…When it comes to bookkeeping and accounting, what do you think the biggest pain points for eCommerce business owners are? Feel free to speak from personal experience as well. 


Jessica: I think, for our customers at least, the biggest challenge is Amazon not being the most friendly platform for integration with some of the more common accounting systems that are commonly used. Sellers struggle to locate all of the various reports needed and then struggle to export the data in a way that makes sense for their business.


Connor: Okay, here’s an open mic opportunity. If there’s one thing that you’d want the EcomBalance community to hear from you, what would it be?


Jessica: I’ve eluded to this previously, Seller Labs is an agency created by sellers, for sellers. Whether your needs are to do it yourself or do it for me, we have the knowledge and the team to help. We’ve prided ourselves on being invested in the seller community and creating a space where we can help sellers while also continuing to learn from sellers what their true needs are so that we can be constantly evolving with this ever changing industry.


Connor: As we close this out, I just have one more question. Where is the best place to find and follow you and the company online? Also, if you have one, is there any special offer that you’ll be offering to the community today? 


Jessica: The best place is

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Connor Gillivan

CMO and Founder of EcomBalance. Founded FreeUp (acquired in 2019). Founder of Outsource School. Published Author. Investor.

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