Every online ecommerce store owner wants to increase website traffic and revenue, but regardless of how good your marketing strategies are, it’s even more important to successfully manage your staff.
Building a successful ecommerce marketing strategy consists of building up brand awareness, turning visitors into loyal customers, and making them return every time they make a purchase. This can only be done successfully if you are effectively marketing your online store and properly managing your staff.
In this article, we’ll dive deeper into learning more about how you can effectively market your ecommerce store and manage your staff.
4 Ways to Effectively Market Your Ecommerce Store
As the world becomes more digitized, more and more people are starting to turn to e-commerce to buy products and services they need.
Therefore, it’s important to learn how to effectively market your ecommerce store. Here are four ways on how you can effectively do so.
Build a strong brand presence with digital PR agencies
The E-commerce world is competitive and in order to create a strong brand presence, it’s important to retain and attract customers. Collaborating with digital PR agencies is an excellent way to do so after you’ve defined your brand’s identity.
Digital PR agencies use link-building as a PR tool for improving your brand visibility. You can use their help to engage on social media channels where they’ll assist you with your social media campaigns, respond to customer feedback and even collaborate with potential influencers that can improve customer interactions and engagement levels.
Leverage pay-per-click (PPC) ads on social media and Google
PPC advertising is one of the primary advertising models businesses of all sizes use nowadays. It’s easily scalable, data-driven, and offers a high return on investment. In fact, statistics show that PPC campaigns offer an $11 return for every $1 spent.
PPC ads work best for e-commerce brands since they are targeting an audience that is already ready for making purchases and this can lead to higher sales through organic marketing practices. The best platforms to use for running PPC ads are Google, Facebook, and Instagram.
It’s important to initially define who you want to advertise to and what kind of results you want to achieve with your campaign. For example, if you are trying to sell 3D printed T-shirts, you can create your group of ads, and your target keyword could be “Best 3D printed T-shirts”.
Email marketing
If there’s one main professional communication channel that everybody uses, it’s email communication. It’s important to send regular and valuable emails to your channel to make sure your marketing activity is consistent.
There are plenty of ways you can reach out to your target audience through emails. Here are some tips we recommend you follow:
- Send welcome emails after a purchase is made
- Provide promo codes and gifts when needed
- Provide your customers with regular newsletters and alert subscribers of discounts, product tips, and company news
- Send out personalized emails
- Thank your long-term customers
- Provide customers with feedback
It’s always important to make sure you are regularly communicating with customers and sending them offers from time to time. Of course, it’s best to set a timeframe when you’ll send emails to make sure you aren’t being spammy.
Invest in Search Engine Optimization (SEO)
Ecommerce SEO refers to search engine optimization for your online store. The main goal here is to make sure your product pages rank as high as possible.
This brings in more organic (non-paid) traffic to your website and recent studies show that the highest-ranking organic results are ten times more likely to get more clicks than those ranking on the 10th page.
You can effectively optimize your SEO strategy by following these practices:
- Conducting keyword research and including them on your page URL, blogs, and product descriptions.
- Creating a high-quality user-friendly experience and optimizing your website’s structure.
- Building up backlinks from high-authoritative websites.
SEO strategies are important if you want to reach a wider audience, but the truth is that you need to make sure you are being consistent and following Google’s algorithm at all times.
4 Ways to Effectively Manage Your Ecommerce Staff
Effectively managing your e-commerce staff is important if you want to improve productivity, and foster a positive work culture.
In order to make this possible, let’s dive deeper into learning more about the four ways you can achieve this.
Define e-commerce staff roles and expectations
To have a successful e-commerce business, it’s important to effectively define clear roles and expectations. Staff roles for an ecommerce business include the following:
- E-commerce manager: Responsible for managing ecommerce operations, such as your online store performance, sales, and marketing strategies.
- Marketing specialists: Are responsible for executing and developing marketing campaigns such as PPC, SEO, and managing email marketing efforts for increasing customer retention.
- UX/UI designer: Makes sure the website is offering a good user experience reflects your brand’s identity and collaborates with developers to implement the necessary design changes.
- Web developer: Builds and maintains your ecommerce website, making sure that you implement plugins, updates and optimize your website speed.
- Product manager: Manages product listings, descriptions, and inventory. Product managers are also responsible for collaborating with suppliers and handling product sourcing.
- Order fulfillment specialist: Processes orders and makes sure they are carried out on time. Order fulfillment specialists need to pay close attention to deals and be experienced with inventory management software.
- Data analyst: Tracks your web traffic, sales trends, and analyzes customer behavior. They generate reports and guide business decisions.
- Social media manager: Creates and schedules engaging content across social media channels.
It’s always important to define each of these roles and write down your expectations from your team members. Knowing which role belongs to who allows you to conduct regular performance reviews and provide ongoing feedback.
Grant your team members autonomy in their working schedules
Something creative that you need to do as a business owner is to make sure that you are not micromanaging your team. Statistics show that people are 12% more likely to report being happy when they have more autonomy at the workplace compared to those who don’t.
Use an employee scheduling app to quickly build employee schedules and share it with them as soon as possible. These tools improve communication, make sure proper staffing practices are carried out, and create staff schedules. They are great to use when you are trying to promote work autonomy.
Micromanagement might hurt team productivity and in the long term, it can negatively affect your team’s productivity. Therefore, it’s best to offer flexible schedules and remote opportunities for leveraging remote monitoring solutions and tracking individual performance and activity.
Provide the necessary training and education
Continuous training and development are important if you want to keep your business relevant and evolving. Educating your team can be done through webinars or directly interacting with your team through video calls.
Learning opportunities are what make people stick around and empower them to excel in their roles. To motivate your team at a higher level, it’s important to provide your team with the following:
- Gym memberships
- Discounts/promotions
- Monetary rewards
- Competitive compensations
63% of employees claim that they would be happier to stay at their current employer if they provided them with more learning opportunities.
Develop a trust culture
If you want to build an engaging and collaborative team, you need to build a culture of trust in the workplace.
Building trust among team members helps increase employee loyalty, retention, minimize burnout, and empower them to make better decisions in their careers.
That being said, let’s take a closer look at how you can foster a trustworthy culture.
- Being transparent in employee communication. Transparent workplaces allow team members to be more collaborative and trustworthy.
- Share important information with your team members and make them part of the decision-making process where possible.
- Have an employee-centric approach where companies will encourage open communication and feedback, providing psychological safety, and encouraging innovation.
There’s nothing more important than trust and the good side of it is that once it’s established, it’ll be much easier for team members to engage in daily activities and improve productivity.
Improving your success through effective team management and strategic marketing
Managing your team and marketing your e-commerce store are two important sides when it comes to building a successful online business. By combining both strategies, you can not only build a strong team but establish a foundation for consistent growth and customer satisfaction.
Personalized marketing campaigns, multi-channel outreach, and leveraging data-driven insights help your store stand out in crowded marketplaces. Meanwhile, fostering clear communication, defining e-commerce roles, and setting realistic goals for your team is what will motivate them to be more productive and align with your business objectives.
What Is EcomBalance?
EcomBalance is a monthly bookkeeping service specialized for eCommerce companies selling on Amazon, Shopify, eBay, Etsy, WooCommerce, & other eCommerce channels.
We take monthly bookkeeping off your plate and deliver you your financial statements by the 15th or 20th of each month.
You’ll have your Profit and Loss Statement, Balance Sheet, and Cash Flow Statement ready for analysis each month so you and your business partners can make better business decisions.
Interested in learning more? Schedule a call with our CEO, Nathan Hirsch.
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