Most ecom founders think their finances are fine. Then they take this quiz.

In 2 minutes, see exactly where your finances are strong, where you’re leaking money, and what a $1M+ ecom brand should actually have in place. Built by founders who’ve sold $25M on Amazon and run the books for 500+ ecom brands.
Start the Free Quiz
12 questions. 2 minutes. Your score in plain English
Built by: Nathan Hirsch & Connor Gillivan 
  • $25M+ Sold on Amazon
  • 500+ ecom Brands Served
  • Grew Free Up to $12M ARR & Exit in 2019

THe pattern

Sound like you?

Here’s the setup we see 9 out of 10 times when founders hit us up at $1M+

01 · Books

A freelance bookkeeper you found on Upwork who kind of gets ecom.

02 · Tax Prep

A CPA you talk to once a year, right before the filing deadline.

03 · Planning

Zero tax planning. You just find out what you owe in April and pay it.

04 · Strategy

No fractional CFO. Big decisions are made on gut and bank balance.

“That’s not a finance system. That’s four disconnected people you hope are talking to each other. They’re not.”

Nathan Hirsch

Co-founder, EcomBalance

Nathan Hirsch

I built EcomBalance because I was the founder I’m talking about above.

In 2012, Connor and I were running a $10M business on Amazon with books that were months behind and a CPA who handed us a tax bill every April we didn’t understand. We didn’t know our margins. We didn’t know what we’d owe. We made hires based on what was in the bank account that week.

It almost cost us the company. Not because the business was broken. Because we couldn’t see it clearly. That all changed when we built FreeUp in 2015. Finances was our number 1 priority. We knew that if we wanted to scale fast, we needed to know our numbers. Four years later, we grew to $12M ARR and exited.

We built EcomBalance, then acquired ownership in CFO Expertise and EcomBalance Tax for exactly one reason: no ecom founder should have to cobble together four freelancers to get a clear picture of their own business.

This quiz is the fastest way I know to show a founder where the gaps are. No pitch. No fluff. 12 questions, 2 minutes, honest score.

■ Score over 80

You’re good.

You’re in great shape and you don’t need us.

■ Score under 60

Let’s talk.

We should probably have a conversation.

A quick note from Nathan

Why this quiz exists

tHE PAYOFF

Here's what your score tells you

You’ll get a score out of 100 plus a breakdown across the four things every $1M+ ecom brand should have.
01
Your Bookkeeping Foundation
If your books aren’t ecom-specific, accurate, and delivered by the 15th, you can’t actually run your business off them. We’ll tell you where yours stands.
02
Your Tax Prep Setup
A generalist CPA at tax time isn’t tax prep — it’s compliance. Find out if the person filing your return actually knows ecom.
03
Your Tax Planning (or lack of it)

Almost no founder at your stage is doing real planning. It’s the single biggest source of wasted money in this quiz. Find out how much you’re leaving on the table.

04
Your Financial Operating System
Cash flow forecast, contribution margin, decision modeling. If you’re making hires and inventory buys off gut feel, your score here is going to sting. Better to know.
Start the Free Quiz
Complete it in 2 minutes. Your score shows up at the end.

Trusted by ecom brands

Dustin Newman

Web Smart Publishing

“I just worked with Ecombalance to sort out my books for 2021. What I really appreciated from them is their guidance.”
Spencer Carlson

Ballard Products

“The EcomBalance team is accessible when we have questions and they got us caught up on 6 months of bookkeeping exactly as promised.”
Neils Olson

Trio Beauty

“We struggled to find bookkeepers that truly understood our business. EcomBalance has been all of that and much more. Best in the business.”
Ecom brands served across the portfolio
0 +
Sold on Amazon by the founders
$ 0 M+
FreeUp ARR at exit (2019)
$ 0 M+
Years inside ecommerce
0 +

How it works

Four steps. Two minutes.

01

Answer 12 questions

Multiple choice. Takes 2 minutes. No wrong answers, just honest ones.

02

Get your score

Out of 100, with a breakdown across the four pillars. Shows up immediately.

03

Read your breakdown

Exactly which pillar is weakest, what it’s costing you, and what to fix first.

04

Decide if you want help

Book a 30-min call with our team, or we’ll email the results and leave you alone.

FAQ

Questions people ask before downloading

Is this really free?
Yes. Free quiz, free results, free breakdown. We make money when founders decide they want us to fix what the quiz uncovers. No retainer pressure, no sales gauntlet.
We’ve timed it. 90 seconds to 2 minutes if you actually read the questions. Most people finish in under 2 minutes.
Not to get your score. You’ll see the score immediately after question 12. If you want the full written breakdown and 5-step plan emailed to you, we’ll ask for email then. You can skip it.
Sure, but some of the questions about CFO-level stuff are going to feel premature. The quiz is calibrated for $500K to $5M. Under that, most of this is overkill.
You’ll see exactly which pillar is dragging you down and what it’s costing you in real dollars. Then you decide what to do about it. We built EcomBalance, EcomBalance Tax, and CFO Expertise to solve this exact stack under one roof. If that’s what you need, we’ll be there.

Free · 2 minutes · Instant score

Find out where you actually stand.

12 questions. 2 minutes. A score that tells you the truth about your finances.

Start the Free Quiz
  • 100% Free
  • Takes 2 minutes
  • Instant Score

Free. Built for ecom founders doing $500K to $5M.

Wait. Can we help your bookkeeping? Let's chat!

Book a 15-minute call with Keanu to learn more & ask questions. No credit card, no lock-in. Exclusive discounts available. Just ask! 

Zero risk. First month free. Books delivered by the 15th — every month.