Free Case Study

How Bookkeeping Helped Us Scale to 8 Figures w/ an Exit in 2019

Learn how getting our bookkeeping right with FreeUp helped us grow to $12 million in revenue & an exit to The HOTH in 2019.

When we started

We had POOR bookkeeping

We started selling on Amazon in 2009 and our bookkeeping was atrocious. In 5 years, we sold $25 million, but our financials were a mess. It held us back!

Ecommerce Bookkeeping Problems

Lacks eCommerce expertise

If you're selling on multiple eCommerce channels, you need your reports to reflect that. So you can see revenue streams, expenses, etc. accurately.

Not reliable and on time every month

Great bookkeeping requires a great process. We see TONS of eCommerce business owners complain about not getting their books on time and it hurts the business.

No one to talk to about the books

Even if you get your eCommerce books on time, if you don't have someone to ask questions to, how helpful can they actually be?

Lack of KPIs, insights, etc.

A lot of eCommerce business owners get the bare bones of bookkeeping, but they don't have enough to make smart decisions for future growth.

After we fixed our bookkeeping

We scaled faster & made more profits

Download our case study to learn exactly how we scaled FreeUp from $0 to $12 million ARR in 4 years, with the help of top quality bookkeeping.

What You'll Learn Inside

A woman sitting in front of a laptop with her head in her hands in a frustrated posture.

Our Bookkeeping Struggles

How we (Nathan Hirsch and Connor Gillivan) struggled with bookkeeping on our first business & it hurt us. 

Our Monthly Bookkeeping Systems

How we slowly started setting up monthly bookkeeping systems and learning what the numbers meant.

The Power of Bookkeeping

The breakthrough moments when we saw the real power of great monthly bookkeeping. 

How We Sold our Business

The story of how we made bookkeeping a top priority at FreeUp, which helped us sell to The HOTH in 2019. 

Why We Started EcomBalance

How our experiences with bookkeeping inspired us to start EcomBalance & AccountsBalance. 

Financial Takeaways & Advice

Takeaways & advice on how to avoid the bookkeeping pitfalls that we did so it doesn't hold back your business. 

Exclusive finance guide

Want better bookkeeping?

It's possible! Subscribe below & we'll send you our Bookkeeping Packet. A pack of resources to teach you about bookkeeping.

You’ll get our Ecommerce Bookkeeping Guide, The 10 Ecommerce Bookkeeping Mistakes Ebook, our Monthly Finance Meeting Agenda, & a few surprises!