Arishekar N is the Senior Director of Marketing and Growth at SellerApp, an e-commerce data analytics solution. He is responsible for overseeing the development and implementation of marketing strategies, as well as increasing process efficiency by executing cutting-edge Search Engine Optimization strategies at SellerApp. Arishekar has over 10 years of experience in marketing analytics and SEO. He has worked as a Digital Specialist for the tech giant IBM and most recently as the Senior Marketing Specialist for ZioTive Technologies where he enhanced their site structure by increasing website and mobile usability. Previously, he worked as a Senior SEO Analyst for Star Group where he was responsible for managing SEO Audits and analytics.
Digital shopping accelerated during the pandemic, and its popularity steadily climbed until 2020. During this time, e-commerce retail sales increased from 11.6% to 15.7% in the United States. Even after the pandemic, the eCommerce industry has a similar upward trajectory of growth. Currently, Amazon accounts for around 40% of eCommerce sales in […]
