Author: Nataliia Shpitula

Nataliia Shpitula is a marketing strategist with over 10 years of experience and a Master’s degree in Journalism. She has deep expertise in content marketing and SaaS promotion, including scaling a blog to 2M visits in just two years. Today, Nataliia leads the marketing team at SapientPro and explores how AI and automation can transform businesses.

The Hidden Costs of Using Generic POS Systems in a Multi-Channel eCommerce

A woman stands at a counter while another woman is positioned behind her, engaged in conversation.

Image source   Most e-commerce businesses focus just on price when choosing a Point of Sale (POS) system to buy. Many analyze the initial cost only or subscription fees, and believe they have made the right decision. Yet, this is just the beginning.   E-commerce businesses might not think about extra, smaller fees that appear […]

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