Author: Maira Raqib

Maira Rakib is the Senior Director of Marketing and Growth at Zoulex, where she leads strategic initiatives to scale brand presence and revenue. She specializes in growth marketing, brand positioning, and data-driven campaigns across digital channels.

Why Every Ecommerce Store Needs a Referral Program

robotic hand pointing to a projected image of connected points.

Image source   Customer acquisition has emerged as one of the most costly problems in ecommerce. Growing cost of ads, increased restrictions around consumer privacy, and higher competition on the likes of Google, Meta, TikTok, and Amazon are just some of the issues making it difficult for online shops to scale profitably with paid promotions. […]

Project and Task Management for eCommerce Bookkeepers: A Workflow Playbook

woman working with her laptop surrounded by small boxes

Image source   eCommerce is one of the most demanding industries for accounting and bookkeeping teams. You’ve got huge transaction volumes, multiple sales channels, and complex inventory to deal with — among other challenges.   You need a robust project and task management strategy to handle the scale and pace of eCommerce bookkeeping. Tools built […]