How Mathematical Analysis Can Boost eCommerce Conversions

Computer screen and smartphone held by a person showing ecommerce sites.

Image source   Math, to the owners of many eCommerce stores, is a cause of stressful memories of calculus in high school. However, in online retailing, mathematics does not simply concern itself with the abstract equations, but it is the engine that drives growth.   Mathematical analysis involves using logical and quantitative methods to solve […]

How AI Algorithms Transform Ecommerce Product Recommendations

AI algorithms

Image source   Suppose you are in a physical store where a sales assistant will look at you and immediately understand your preferences as you are. He will offer you products you like. This is exactly what the AI algorithms aim to accomplish in the world of e-commerce and online sales as shown above. Because […]

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