We help eCommerce businesses master their finances.
Dan is a full-stack Rust developer and co-founder of BlueTree Digital PR, where he helps SaaS and B2B brands grow through SEO and digital PR. His bylines span a wide range of tech and marketing publications, and focus on the convergence of emerging technology and growth—covering topics such as cybersecurity, micromobility, smart cities, cloud infrastructure, UX, and conversion optimization. As a founder and investor (including roles with BlueTree, Lakeview Capital, The Tokenist, and Next Ventures), he brings an operator’s lens to long-form guides that combine data, engineering detail, and practical playbooks for marketers and product teams. Outside of work, he’s a committed snowboarder and dog person, devoted to his beagle, Teddy.
Image source Retail returns eat into contribution margin long before inventory is back on a shelf. Labor at the dock, rescans, misrouted parcels, late refunds, and accounting clean-up all compound the cost of a single RMA. A barcode-first returns management workflow changes that math. When labels are standardized, scans are reliable, and data flows […]
You’ll get our Ecommerce Bookkeeping Guide, The 10 Ecommerce Bookkeeping Mistakes Ebook, our Monthly Finance Meeting Agenda, & a few surprises!