Author: Anush Sargsyan

Anush Sargsyan is a content writer specializing in B2B content about OTT streaming technologies and digital media innovation. She creates informative, engaging content on video delivery, OTT monetization, and modern media technologies. The goal is to help readers easily understand complex ideas.

Building a Hybrid Commerce Model: Subscriptions + Physical Product Sales

A box of shirts with a thank you card on joining an ecommerce subscription.

(edited) Image source   Look, if you’ve been in eCommerce for even a short while, you’ve probably heard a ton about subscription models and physical product sales. They’re everywhere, and, honestly, I used to think it was all just buzzword nonsense. How hard can it be to sell stuff and keep customers coming back, right? […]