Capex vs. Opex in the AI Era: What Ecommerce CFOs Need to Know About Infrastructure Spend

Rows of dark server racks with blue and green status lights in a data center.

Image source   AI spending has a habit of starting small. An ecommerce team adds an AI customer-support assistant, merchandising experiments with generated product imagery, search gets smarter, personalization improves, and someone starts testing an internal forecasting model. At first, most of those costs look like ordinary technology expenses.   Then usage grows. A successful […]